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A University of Pennsylvania survey found that 73% of U.S. adults supported, on average, six food policies associated with the Make America Healthy Again movement. Labeling ultraprocessed foods drew 80% support, including notable interest among people who do not identify with MAHA. The results measure public opinion, not support for a specific bill or a final FDA definition.
A survey by the University of Pennsylvania’s Annenberg Public Policy Center found that food policies associated with the Make America Healthy Again movement have support beyond people who identify with MAHA: respondents favored an average of 73% across six policies, while 80% supported labeling ultraprocessed foods. The findings suggest food regulation may attract wider public backing than the movement itself, though the survey does not establish support for any particular legislation.
The survey asked U.S. adults to rank 17 issues on the MAHA agenda, spanning food policy and vaccine regulation. Across six items related to chemicals and food additives, average support was 73%. The Annenberg Public Policy Center reported that support averaged 83% among MAHA supporters and 73% among respondents who did not support the movement.
Labeling ultraprocessed foods was the most popular of the surveyed policies, with 80% support among all respondents. The issue also registered among people outside MAHA: 31% of non-supporters ranked labeling in their top three priorities. Regulating chemical additives led the overall priority rankings, and removing highly processed foods from school lunches also ranked near the top among supporters, nonsupporters and people unsure about MAHA.
The results reflect responses to survey questions, not a vote on a regulatory proposal. The report does not provide in the supplied material the survey’s sample size, field dates, question wording or margin of error. Those details would help readers judge how precisely the figures describe the U.S. public.
Food Rules Reach Beyond MAHA
The findings point to a possible distinction between support for a political movement and support for individual policies connected to it. Food labeling and additive regulation could appeal to people who do not identify with MAHA, giving lawmakers a constituency that crosses political categories. That matters as legislators and regulators weigh rules that could affect food manufacturers, schools and consumers.
The survey alone does not show that broad support will translate into federal action. Still, it suggests that food policy may remain politically relevant even if the movement’s support changes. For consumers, labeling could provide more information about processing; for companies, new requirements could prompt changes to packaging, ingredients or product formulas. The scale and form of any effects would depend on rules that have not yet been adopted.
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FDA Definition Holds Up Label Debate
Federal action depends in part on how regulators define “ultraprocessed”, a term at the center of proposed labeling efforts. The Food and Drug Administration has not yet issued the definition described in the report. Senators Richard Blumenthal and Cory Booker have introduced legislation that would require the FDA to define the term, according to Food Dive.
Pressure is also coming from outside Congress. Food Dive reported that more than 100 nutrition and medical experts signed an open letter urging the Office of Management and Budget to release the delayed definition. Meanwhile, a University of Chicago study, as reported by Food Dive, estimated that mandatory ultraprocessed-food labeling could cost the food industry $14 billion annually, including $9.5 billion in reformulation. That is a study estimate, not a confirmed cost of an enacted policy.
States have also pursued measures involving food additives and ingredient disclosures, Food Dive reported. The supplied report does not specify which states or the status and details of those measures, so it does not establish a single nationwide approach.
Support Does Not Set Policy
The survey does not show whether respondents would back specific bill language, particular labeling designs or the costs and requirements of a final rule. The supplied material also omits the survey’s sample size, field dates, wording and margin of error. Those limits make it difficult to assess the precision of the reported percentages or how views may have changed over time.
The FDA’s definition of ultraprocessed food remains pending, and it is unclear when it will be released or what criteria it will use. The report does not specify the legal status of the expert letter’s request or predict whether the administration will act. Nor does it establish whether broad public support would overcome political or regulatory obstacles.
Definition and Legislation Ahead
The next key development is the FDA’s definition of ultraprocessed food, which could inform future labeling or other regulation. Food Dive reported that experts have asked the Office of Management and Budget to release the delayed definition and that lawmakers have proposed requiring the agency to issue one. The available material gives no release date or legislative timetable.
Any proposed federal or state rules would need to specify which foods qualify, what disclosures are required and when compliance begins. Until those details emerge, the survey offers evidence of public interest, not a settled regulatory outcome. Readers can expect further debate over definitions, consumer information and potential costs for food businesses as officials consider next steps.
Key Questions
What did the University of Pennsylvania survey find?
The Annenberg Public Policy Center reported that respondents supported an average of 73% across six food policies associated with MAHA. Support for labeling ultraprocessed foods was 80% among all respondents.
Did support for food policies include people outside MAHA?
Yes. The report said average support across the six policies was 73% among people who did not support MAHA. It also said 31% of non-supporters ranked ultraprocessed-food labeling among their top three priorities.
Has the FDA defined ultraprocessed food?
Not according to the supplied report. It describes the FDA definition as delayed and says experts and lawmakers are pressing for the agency to issue one.
Would the survey require food companies to change products?
No. The survey measures public opinion and does not create rules. The University of Chicago estimate cited by Food Dive projected annual industry costs of $14 billion under mandatory labeling, including $9.5 billion for reformulation; those figures are an estimate, not costs from an enacted requirement.
Source: fooddive.com
